1. To increase discoverability through SEO by having an accurate, keyword-rich description at the top of your description box, and;
2. To get die-hard fans who click that "See more" tab to engage with links that help grow your audience and earnings.
YouTube allows you to create a default description box in your settings so every uploaded video is populated with your standard description box. In most cases, you only need to change the first few lines.
But what is the perfect description box? It's up to debate, but it should have a few links that you want fans to click, something fun written in the "See more" section to encourage people to check it out.
In your description, it’s also a good idea to brand your videos by including links to other places where your viewers can find you around the web. Many viewers will discover your content via sources outside YouTube: your website, Facebook, Twitter, a subscribe link, and so on.
Adding this social media info to your video description will help with SEO, inform your viewers what the video is about, and tell them where they can find further updates. For example:
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“Today, I’m unboxing the Samsung Galaxy S5 to take a look at the latest Android phone on the market. During this video you’ll hear my first impressions on how the phone feels and functions, and we’ll explore some of the changes to Android 4.3, KitKat.
See other unboxings: [Playlist link]
More from All About Indonesia Blog Reviews:
Subscribe on YouTube: [Subscribe link]
Website: [Personal website link]
Facebook: [Fan page link]
Twitter: [Twitter link]
Google+: [Google+ profile link]"
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